Since 1994 we build brands that combine Italian design, global industry and artificial intelligence.
1994 → oggi
Our history
In 1994 Anteprima Brands International was founded in Italy with a clear vision: bringing real innovation into people's daily lives through intelligent, accessible and carefully designed products. Our roots are in consumer electronics: we were the first company in Europe to introduce MP3 and DVD players and DivX technology, reaching the top of the Southern European market. Over the years we have delivered hundreds of OEM and ODM projects for some of the largest international brands, including Samsonite with its audio and IT line. Our evolution led us to invest in industrial design, certified quality and person-oriented innovation: this is how Nuvita was born, today a European reference brand in baby care, maternity and family medical devices. In 2024 we launched Predictia, the predictive health monitoring platform based on AI and wearables. In parallel Logibly brings our AI-first vision to logistics and supply chain software. Today Anteprima Brands International is a group of four brands active in 40+ countries, with registered office in Malta and representative offices in Bologna and Hong Kong.
Vision
Vision
We aim to be the reference group where artificial intelligence, Italian design and a global industrial network converge to create products and platforms that people choose and use every day. We do not run factories: we build brands, orchestrate a selected network of manufacturing partners and turn field data into continuous quality. We move between Europe and Asia with agility, combining creativity and rigour — from design to the end customer, from families to enterprises.
Valori
Our values
Useful innovation — every product and every algorithm must solve a real problem, with simplicity. Functional design — aesthetics follow function, with elegance, safety and intuitiveness. Certified reliability — traceable processes, tested quality, long-term trust relationships. AI-first mindset — artificial intelligence is a working method, not a feature: we apply it to products, services and to our organization. Responsibility — sustainability in materials, respect for the supply chain, social attention. We don't design for the market: we design for people. Every choice stems from one question: does it really improve the life of the person who will use our product?
Our value chain
From research to market, an integrated supply chain.
We design, we manufacture, we distribute. Direct control over the entire value chain — powered by AI at every step — is the premise of our product quality.
Step 01
Research & Development
R&D distributed across Europe and the Far East, where technical teams work side by side with the world's leading manufacturers of advanced technology. Italian design, Asian engineering, AI algorithms applied at every stage of the product — from Predictia's biometric sensors to Nuvita's digital assistants.
Step 02
AI-native Quality Control
We do not run in-house factories: we select manufacturing partners and certify every product line with accredited laboratories and European EN standards. Quality control, however, is entirely ours — and automated. An AI-native system analyses real-time data from customer helpdesk (tickets, returns, technical queries) and correlates it with production lots, components and suppliers. Every issue becomes a signal for the next production cycle: quality is measured not only before shipping, but continuously in the field, on products in use.
Step 03
Logistics
Integrated management of shipments, orders and supplier coordination on Logibly — the AI-native platform developed inside the group. European hubs and distribution nodes optimised by algorithms that analyse demand, transit times and availability in real time.
Step 04
Distribution
Presence in over 40 countries through a multichannel network: specialised retail, pharmacies and baby stores, mass-market chains, direct brand e-commerce and international marketplaces. Over 5,500 retail points in Europe for the Nuvita brand alone, with local distributors ensuring full coverage.